La Prairie's Exploration of Light and Shape

At 3pm on Thursday the 12 th of March 2020, La Prairie hosted an exclusive event at its Boutique in Jalan Hang Tuah Raya 1 located in Kebayoran Baru, South Jakarta to signify and explore the significance of light and shape has on the human face.

The result was a unique and fresh perspective on how light interacts with the planes of the face, the gradual curve of the brow, the contour of the lid, and the mystery of the lash line – all of which serve to be the defining element of the eyes architecture. White Caviar Eye Extraordinaire is enriched with the breakthrough illuminating molecule Lumidose – the most potent inhibitor of tyrosinase, the enzyme responsible for the formation of melanin. The formula intensely targets grey, brown, yellow, red and violet chromatic disturbances that can dull skin’s natural light and boosts the reflection of light from the skin, illuminating it. Infused with Golden Caviar Extract, the unctuous formula helps to increase collagen production and re-densify the dermal extracellular matrix network, refining the eye’s shape and optimising skin’s ability to reflect light.

With a press of the sleek inverted button, an innovative airless pump – designed to preserve the illuminating properties of Lumidose – is activated, releasing the perfect dose of pristine white cream for extraordinary luminosity.White Caviar Eye Extraordinaire is complemented by the Ceramic Pearl to massage, soothe and de-puff the skin of the eye area, while further enhancing the efficacy of the cream.

The event was attended by numerous personalities from the entertainment and business community, as they marveled at the wonder that is La Prairie’s White Caviar Eye Extraordinaire.

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